39%
of organisations report any enterprise-level EBIT impact from AI.
(McKinsey & Company, 2025)
Finance & AI Strategist · Inclusive Transformation
Transformations that pay off, built with the people who make them work.
I help leaders design, implement, evaluate, sustain and scale AI and technology transformations that put people at the centre — so every team is ready to make decisions where all perspectives count.
AI program manager at a global pharmaceutical company · Claude Community Ambassador · Co-founder of Business de Tres
Warwick Business School
Chevening Scholar
El Colegio de México · Trade Negotiations
UNAM
Aalto University · Design Thinking
MIT xPRO · Responsible AI
Claude Community Ambassador
$20M+
USD in savings delivered for companies through finance and process strategy.
150+
women entrepreneurs and professionals trained in Mexico City, Jalisco, Chiapas and Chihuahua on World Bank–funded programs and through Las que Construyen by Business de Tres.
10/10
usefulness rating from participants of Las que Construyen and other programs I've led.
My approach
Inclusive at every stage of the transformation.
Technology is rarely what makes or breaks a transformation. People are. I work across the full cycle so leaders and teams have the skills, data and voice to decide well.
-
01
Design
Use cases chosen with the people who will live with them, tied to P&L goals. Human-centred methods (Double Diamond, empathy and customer journey mapping) define the problem before the tool.
-
02
Implement
Ad-hoc tools fitted to real workflows, with a specialism in Claude, and training that reaches every team.
-
03
Evaluate
Financial and human metrics: savings, hours, adoption and who is being left out.
-
04
Sustain
Governance, champions and routines so results last beyond the pilot.
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05
Scale
Expanding what works across functions and countries, with every perspective at the table.
Why it matters
Most AI investments don't reach the P&L. The gap is human.
50%+
of generative AI projects were abandoned after proof of concept by the end of 2025.
(Chandrasekaran, 2026)
70%
of the effort in an AI transformation sits in people and processes, according to BCG's 10-20-70 principle.
(Boston Consulting Group, 2025c)
16–22%
more likely: men report using generative AI more than women, across nearly all regions and sectors.
(Otis et al., 2024; HBS AI Institute, 2026)
19.3%
of AI engineers are women.
(World Economic Forum, 2026)
39%
more likely to outperform financially: companies with the most gender-diverse executive teams (a correlation, not causation).
(McKinsey & Company, 2023)
Full references at the bottom of the page.
How I can help
AI that earns its place on the P&L, and teams that know how to use it.
01
AI Implementation
From pilot to P&L: use-case selection, ad-hoc tools fitted to your workflows, adoption across teams, and measurable results — cost savings, hours recovered, revenue and margin impact — tracked from day one.
02
Corporate Workshops
Hands-on sessions on AI adoption, inclusive decision-making, financial health, negotiation and pay equity — including what the EU Pay Transparency Directive asks of employers.
03
Speaking
Keynotes and panels on people-centred AI, finance and inclusive leadership, in English and Spanish.
04
Finance Consulting
Financial reviews for SMEs and growing businesses: cash flow, margins, pricing and growth scenarios, with a clear action plan.
05
Content Creation
A weekly newsletter, podcast and articles that make AI and finance clear for leaders and their teams.
Not sure which fits? Tell me what you're trying to solve.
Start a conversation →Speaking
Talks that leave the room ready to decide.
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Signature keynote
Inclusive by Design: Leading AI Transformations Where Every Perspective Counts
Why most AI initiatives stall, and how leaders who design, implement, evaluate, sustain and scale with people at the centre get the returns — with the numbers to back it.
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AI That Pays for Itself
Implementing AI with a CFO's lens: costs, hours recovered and return on investment, measured from day one.
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Fair Pay by Design: Getting Ready for EU Pay Transparency
What the EU Pay Transparency Directive requires, how to read your pay data, and how to negotiate fair, defensible outcomes before the first reports are due.
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Know Your Numbers: A Finance Review for SMEs
A practical, live review of cash flow, margins and pricing for small and medium enterprises, ending with a clear action list.
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Profit Before Scale
A financial health check for founders deciding when, and how, to grow.
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Let's Talk About Money
Personal finance from zero to confident, designed as an employee wellbeing program, or for NGOs and governments.
Selected stages
- British Embassy in Mexico — invited speaker on women and gender equality in STEM.
- Tec de Monterrey, Mexico City campus — Mujeres líderes en tech: cerrando la brecha digital (2025). Speaker.
- Tec de Monterrey, Santa Fe campus — Claude workshop facilitator.
- Transformando en conjunto: Mujeres, Ciencia y Liderazgo (2025). Organiser, with Colectiva FIEM, IWIRC México, Zillow and Pérez Correa González.
- Mujeres con voz potente: Sembrando autonomía, Mexico City (2026). Panelist.
- Claude Community events, Mexico City. Community Ambassador and speaker.
About
Transformation works when people are ready to decide.
I lead AI implementation at a global pharmaceutical company. The lesson I see again and again: the technology is rarely what makes or breaks a transformation. People are — whether leaders and teams have the skills, the data and the voice to make decisions where every perspective counts.
My background combines finance, public and business administration (UNAM; Warwick Business School as a Chevening Scholar) and negotiation (Diploma in International Trade Negotiations, El Colegio de México, taught with WTO experts), plus executive training in design thinking at Aalto University and a Responsible AI certification from MIT xPRO. I am currently completing the CPMAI (Cognitive Project Management for AI) certification.
In corporate roles I have delivered more than $20M USD in savings. On World Bank–funded programs and through Business de Tres, I have trained 150+ women entrepreneurs and professionals. Both worlds taught me the same thing: results improve when the people affected by a decision help shape it.
My own path into technology began when I was turned away from an electronics workshop at twelve. Today I've watched AI help thousands of women — me included — start businesses while carrying care work nobody counts. Yet men remain 16–22% more likely to use generative AI, and women are just 19.3% of AI engineers. That is why I co-founded Business de Tres: so the next wave of transformation includes everyone from the start.
I studied in the UK and now work between North America and Europe. I bring resourcefulness to European organizations, and Europe's rigor back home.
Public sector & international
- Worked with Mexico's federal government (Ministry of Foreign Affairs, Ministry of Economy), Mexico City's government (Women's Secretariat, Economic Development, Urban Development) and the State of Oaxaca.
- Led an APEC project on a gender perspective in outdoor advertising (2019), co-sponsored by five economies.
- Co-organised the 2021 Common Action Forum with the Madrid-based think tank, the Government of Chiapas and partner universities.
Selected writing
- The gender gap in technology: women in STEM in Mexico (in Spanish) — La Cadera de Eva.
- Sustainable development and regional cooperation in Mesoamerica (in Spanish) — Cuadernos Mesoamericanos, Proyecto Mesoamérica.
- Contributing author, Relaciones internacionales: diplomacia cultural, arte y política exterior — on how countries build trust and influence across borders, the same stakeholder alignment every transformation depends on.
Projects & communities
Where I build with others.
Co-founder
Business de Tres
A business education brand and podcast for Latin American women. Co-creator of Las que Construyen, a 4-week acceleration program that ends with a vision board and a 90-day plan.
Ambassador
Claude Community
Hosting Claude Community events in Mexico City for professionals learning to use AI at work.
Member
Colectiva FIEM
A collective advancing financial inclusion for women in Mexico through education, storytelling and legal reform.
colectivafiem.org →Let's work together
Tell me what you're transforming.
AI implementation, a workshop for your team, a keynote or a finance review — share a few details and I'll reply within two business days.
References
- Boston Consulting Group (2025c) How Agents Are Accelerating the Next Wave of AI Value Creation. Boston: BCG. Available at: bcg.com [Accessed 3 October 2026].
- Chandrasekaran, A. (2026) Why Half of GenAI Projects Fail: Avoid These 5 Common Mistakes. Stamford, CT: Gartner. Available at: gartner.com [Accessed 3 October 2026].
- Harvard Business School AI Institute (2026) The Gender Divide in Generative AI: A Global Challenge [Update]. Boston: Harvard Business School. Available at: aiinstitute.hbs.edu [Accessed 3 October 2026].
- McKinsey & Company (2023) Diversity Matters Even More: The Case for Holistic Impact. New York: McKinsey & Company. Available at: mckinsey.com [Accessed 3 October 2026].
- McKinsey & Company (2025) The state of AI in 2025: Agents, innovation, and transformation. New York: McKinsey & Company. Available at: mckinsey.com [Accessed 3 October 2026].
- Otis, N.G., Delecourt, S., Cranney, K. and Koning, R. (2024) Global Evidence on Gender Gaps and Generative AI. Harvard Business School Working Paper No. 25-023 (revised January 2025). Boston: Harvard Business School. Available at: hbs.edu [Accessed 3 October 2026].
- World Economic Forum (2026) Twenty Years of Progress on Gender Parity Now Fragile, WEF Report Finds [Press release]. Geneva: WEF. Available at: weforum.org [Accessed 3 October 2026].